Tuesday, 7 April 2026

Brand Bias in Prompts: An Experiment

We tested 300 prompts to measure how common brand mentions are in LLM responses. See the data on how brand, soft-brand, and non-brand queries impact visibility, including a surprising look at the volume of brand mentions generated by Gemini.

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Does Schema Markup Impact SERP Rank?

Is schema markup a direct ranking factor or just good housekeeping? Explore the multi-engine study on structured data, search visibility, an...