Wednesday, 21 January 2026

How to Make Every Click Count with Search Experience Optimization

Go beyond rankings with Search Experience Optimization (SXO). Learn how to use user behavior data to improve clicks, engagement, and conversions.

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Brand Bias in Prompts: An Experiment

We tested 300 prompts to measure how common brand mentions are in LLM responses. See the data on how brand, soft-brand, and non-brand querie...