Tuesday, 2 April 2024

An Introduction to Google Tag Manager

Using Google Tag Manager effectively first requires a comprehensive understanding of how it works and what it can be used for. This introductory guide to GTM will clear up any confusion or fears you had about using the tool, arming you with all the knowledge you need to get started.

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Why Export GA4 Data to BigQuery? — Whiteboard Friday

Unlock the full potential of your analytics. Dave Westby explains 8 key reasons to export GA4 data to BigQuery, from overcoming retention li...