Monday, 18 March 2024

Decoding the Mechanics of Brand Familiarity to Future-Proof Any Brand

In this article, Giulia sprinkles a bit of cognitive science in the marketing mix to showcase how leveraging the familiarity bias can future-proof any brand.

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How To Do Comprehensive Research for Your Topic Cluster — Whiteboard Friday

In this week’s episode of Whiteboard Friday, Chima walks through what you can do before, during, and after your research process to ensure y...