Monday, 18 March 2024

Decoding the Mechanics of Brand Familiarity to Future-Proof Any Brand

In this article, Giulia sprinkles a bit of cognitive science in the marketing mix to showcase how leveraging the familiarity bias can future-proof any brand.

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Why Export GA4 Data to BigQuery? — Whiteboard Friday

Unlock the full potential of your analytics. Dave Westby explains 8 key reasons to export GA4 data to BigQuery, from overcoming retention li...