Friday, 4 October 2024

5 Ways SEOs Can Use ChatGPT - Whiteboard Friday

Dive into this republished episode of Whiteboard Friday from 2023 with Chris Long as he reveals five ingenious ways SEOs can leverage ChatGPT. 

Thursday, 3 October 2024

How I Found Internal Linking Opportunities With Vector Embeddings

Your step-by-step guide for using vector embeddings to identify internal linking opportunities at scale so you can confidently apply these techniques to your SEO strategy.

Friday, 27 September 2024

Navigating Content Marketing Amidst the Rise of AI — Whiteboard Friday

In this episode of Whiteboard Friday, Ross talks about how search has changed and how we, as marketers, can navigate that change to produce quality content. With the increased use of AI and LLMs, content creation may seem more complex, but it’s still based on the fundamentals we use every day.

Thursday, 26 September 2024

The Best SEO and Digital Marketing Podcasts in 2024

Looking for a way to stay connected to the voices and perspectives in digital marketing? Do you learn from hearing and observing but don't get that experience when working from home? We've got you covered. Check out our curated list of top digital marketing podcasts. These shows go beyond tactics and trends, offering a window into the lives and experiences of SEO professionals. Discover the best SEO and Digital Marketing podcasts that capture the human side of search marketing.

Friday, 20 September 2024

International SEO — Whiteboard Friday

In this episode of Whiteboard Friday, Tanvir covers how to implement international SEO strategies on your site and how to successfully report on their effectiveness.

Wednesday, 18 September 2024

How Pipedrive Increased Organic Sign-Ups by 33% with BOFU Content

Pipedrive revamped its SEO strategy to prioritize bottom-of-funnel content. Read the case study to learn how the SaaS firm increased sign-ups by 33%.

Friday, 13 September 2024

Getting Buy-In for Customer Stories — Whiteboard Friday

In this episode of Whiteboard Friday, Joel discusses how to get client buy-in for being featured in customer stories. He explains why customers might say “no” to being featured and how to pitch the idea of a customer story successfully.

What Is Prompt Tracking? [Tips and Workflows To Do It on a Budget]

Is prompt tracking draining your budget? Learn a lean strategy to cut bloated prompts, track AI visibility smarter, and focus on what drives...