Tuesday, 7 April 2026

Brand Bias in Prompts: An Experiment

We tested 300 prompts to measure how common brand mentions are in LLM responses. See the data on how brand, soft-brand, and non-brand queries impact visibility, including a surprising look at the volume of brand mentions generated by Gemini.

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Quantifying YouTube Keyword Opportunities — Whiteboard Friday

How do you assess YouTube keyword opportunity? Phil Nottingham shares three unique metrics for evaluating search demand, competition, and va...