Friday, 20 February 2026

AI Mode: Features & Ranking — Whiteboard Friday

Analyze early data from Google’s AI Mode in STAT. This study of 40,000 keywords reveals a mere 12% overlap with traditional organic rankings and explores how the verbose, text-heavy nature of AI Mode is shifting the search landscape.

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Quantifying YouTube Keyword Opportunities — Whiteboard Friday

How do you assess YouTube keyword opportunity? Phil Nottingham shares three unique metrics for evaluating search demand, competition, and va...