Thursday, 18 December 2025

SEOs Should Not Dismiss Geo for Being Low-Traffic

Is it GEO, AI SEO, or just SEO? Regardless of the label, optimizing for LLMs is critical in 2025. Learn how you can reframe your existing tactics, why your off-site content strategy is critical, and what questions you should be asking when considering whether to focus on GEO.

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Quantifying YouTube Keyword Opportunities — Whiteboard Friday

How do you assess YouTube keyword opportunity? Phil Nottingham shares three unique metrics for evaluating search demand, competition, and va...